- 1、本文档共7页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
2023 名校版高考英语阅读理解精
选训练含答案
The AIDA model is the foundation of modern marketing and
advertising practice. It outlines the four basic steps used to
persuade potentials to make a purchase. The first three steps lie
in creating attention (A), decorating interest (I), and building
desire (D) for the product, before the fourth step — the “call to
action” (A) — tells them exactly how and where to buy. AIDA
can channel the customer’s feelings through each stage toward
reaching a sale.
Attracting the customer’s attention is the first challenge and
this may be achieved by using an attracting phrase or picture.
Once someone’s attention has been clutched, it must be turned
into real interest. This is best done by providing a brief
description of the product’s benefits to the consumer rather
than simply listing the product’s main features or
problem-solving claims.
Now, it is time to transform that interest into a desire for a
product or service. This is where consumers need to believe their
lives could be better by possessing the product. It could be a
vital step towards turning a potential into a real customer.
“Call-to-action” is where all of the initial hard work pays off
and leads to the action from a potential customer. For example,
they might pick up the phone to discuss the idea of a trial of the
services or, alternatively, they may just buy that product or
service that has been promoted to them all along.
And AIDA is used to great effect in the movie industry. Movie
studios begin their marketing campaigns months in advance.
The campaigns develop by offering attractive flashes of the
movie without giving too much away. Desire is inspired by the
release of the full preview which is fully designed to show the
exciting moments of the movie, from special effects to
humorous lines of dialogue on the opening weekend.
Advertisements in newspapers and on television focus on the
movie’s release, inviting the
您可能关注的文档
- 可靠性设计要求.pdf
- 2022年-2023年消防设施操作员之消防设备基础知识通关题库(附答案).pdf
- 全国第三届小学青年教师语文教学观摩活动系列李文斌:统编本教科书(四上)《短诗三首》教学设计.pdf
- 2023年广西桂林市全州县才湾镇田心村社区工作人员(综合考点共100题)模拟测试练习题含答案.pdf
- 考教师资格证的心得体会.pdf
- 重庆市保密知识考试教育培训考试(含答案).pdf
- 高考语文文言文知识点(归纳大全).pdf
- 【期末提升】2022天津市静海区人教版小学三年级数学下学期期末测试卷.pdf
- 部编版语文小学四年级上册第三单元测试卷(含答案)共3套.pdf
- 普格尔《国际金融(第17版)》试卷 (21)[8页].pdf
文档评论(0)