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eBrief
Omni-Channel Acceleration
in Retail
How to Turn Your First-Party Data
Into a Strategic Business Asset
Table of Contents
03 What Effective Omni-Channel
Acceleration Entails
06 Driving Growth from Cross-
Functional Initiatives
20 Enabling Transformational
Growth with BlueConic
© 2022 BlueConic Intellectual Property B.V. All rights reserved.
Page 2
What Effective Omni-Channel
Acceleration Entails
Omni-channel acceleration is happening across the retail industry. Traditional
retailers with brick-and-mortar stores are bolstering their ecommerce efforts and
creating new digital experiences. Meanwhile, digital natives that got their start in
ecommerce are looking for smarter ways to engage customers and drive growth.
The impact of COVID-19 on consumers’ shopping behaviors and expectations has only
exacerbated the need for digital transformation in retail. However, a number of macro
factors were already disrupting the status quo well before the pandemic, including:
• Competitive pressure on traditional retailers from customer-centric digital
natives
• New global consumer data privacy regulations, such as the GDPR and CCPA
• Third-party cookie deprecation due to tracking restrictions in Chrome and
Safari
Combined with the impact of the pandemic, all three factors are resulting in a shift
away from third-party data in favor of first-party data, the need for greater business
agility, and the adoption of a new, more intelligent customer engagement model.
© 2022 BlueConic Intellectual Property B.V. All rights reserved.
Page 3
What Effective Omni-Channel Acceleration Entails
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