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Lesson 29
How to Push a Product;Think about it!;How would you push your product?;Advertisement ;Advertisement ;What do we do advertisements?
We use them to push products or ideas.
That’s a good way to push them.
There are some very famous advertisements that
help the sell the product very well.;Words expressions;Words expressions;Words expressions;Listen to the dialogue.; Create an ad. First, study your customers’ ages, interests and other information. Second,choose a type of ad — TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye.
Go to trade shows and present your product. People coming to trade shows already have an;interest in similar products. They can experience your product, enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
These suggestions can make your product ;really shine. However, good quality is the
most important thing. With a good quality product and excellent advertising, you will surely succeed.; Learning Tip ;;Who’s Edwin Moore? ;There’s a push-pin holding up this piece of paper.;Language points;Remember, you need to make your product stand out.记住,要使你的产品引人注目。 stand out意思是“引人注目;显眼”。例如:They were all pretty, but she stood out among them. 她们都很漂亮,但她却特别突出.
Red flags stand out brightly, set against the blue sky. 红旗在蓝天的映衬下显得分外艳。
stand out还可以表示“伸出:突出”。例如:
The pot has two handles standing out.
这个壶有两个突出的柄。;2. Find ways to catch their eye.
想办法吸引大家的 目光。
catch one’s eye意思是“引人注目;吸引某人注意; 吸引……的目光”,同义词组为:draw one’s attention (to)...例如:
Can you catch that girl’s eye?
你能引起那位女孩的 注意吗?
That postcard, a present from my grandfather, caught everyone’s eye.
那张明信片,一件来自我 祖父的礼物,吸引了每个人的注意。;3. People coming to trade shows already have an interest in similar products.
来贸易展览的人们己 经对类似的产品有了兴趣。
have
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