广告、促销与整合营销传播（第8版）题库chapter 14.docx

Integrated Advertising, Promotion,and Marketing Communications 8e (Clow/Baack) Chapter 14 Regulations and Ethical Concerns 1)The agency that would be concerned with the salt content in foods is the: A)Federal Trade Commission. B) Federal Communications Commission. C) United States Postal Service. D) Food and Drug Administration. Answer: D Difficulty: Easy Skill: Application AACSB: Application of knowledge LO: 14.1 Which agencies and laws regulate marketing communications? 2) The agency that monitors advertising on food packages and advertisements for medicines is the: A) Federal Trade Commission. B)Federal Communications Commission. C) United States Postal Service. D) Food and Drug Administration. Answer: D Difficulty: Easy Skill: Definition(Concept) AACSB: Application of knowledge LO: 14.1 Which agencies and laws regulate marketing communications? 3) If a customer is concerned about the labeling on a bag of potato chips, the regulatory agency to contact is the: A) Federal Communications Commission. B) Food and Drug Administration. C) Federal Trade Commission. D) United States Postal Service. Answer: B Difficulty: Moderate Skill: Critical Thinking AACSB: Ethical understanding and reasoning LO: 14.1 Which agencies and laws regulate marketing communications? 1 Copyright ◎ 2018 Pearson Education, Inc. 4) Public complaints about the amount of violence on television would be sent to the: A)FCC. B)FDA. C) FTC. D) BATF. Answer: A Difficulty: Moderate Skill: Critical Thinking AACSB: Ethical understanding and reasoning LO: 14.1 Which agencies and laws regulate marketing communications? 5) The law states that advertising to children cannot exceed 12 minutes per hour during weekdays. Which organization is responsible for making sure this time limit is not exceeded? A) Federal Communications Commission B) Federal Trade Commission C) Food and Drug Administration D) United States Postal Service Answer: A Difficulty: Difficult S