广告、促销与整合营销传播（第8版）题库chapter 13.docx

I ntegrated Advertising, Promotion,and Marketing Communications 8e (Clow/Baack) Chapter 13 Public Relations and Sponsors hip Programs 1) Interstate Batteries involvement with NASCAR is an example of: A) involvement. B) event marketing. C) green marketing. D) sponsorship. Answer: D Difficulty: Easy Skill: Application AACSB: Application of knowledge LO: 13.1 What relationships exist between public relations and the marketing activities performed by a company? 2) When Interstate Batteries receives a positive news story about its involvement with NASCAR, it is an example ofa(n): A) sports involvement. B) stakeho lder statement. C) advertising equivalent. D) public relations hit. Answer: D Difficulty: Easy Skill: Application AACSB: Application of knowledge LO: 13.1 What relationships exist between public relations and the marketing activities performed by a company? 3) The unit in a company that manages publicity and other communications with all groups that has contact with a firm is the department of: A) communications. B) advertising. C) specialty events. D) public relations. Answer: D Difficulty: Easy Skill:Definition(Concept) AACSB: Application of knowledge LO: 13.1 What relationships exist between public relations and the marketing activities performed by a company? 1 Copyright ◎ 2018 Pearson Education, Inc. 4) The public relations department is the area in a company that: A) manages publicity and other communications with all groups that have contact with a firm. B) manages advertising and promotions. C) monitors quality control and operations. D) handles in-bound telemarketing calls. Answer: A Difficulty: Easy Skill: Definition(Concept) AACSB: Application of knowledge LO: 13.1 What relationships exist between public relations and the marketing activities performed by a company? 5) Some individuals would like to create a Department of to oversee both the public relations activities and the marketing progr