跨境电子商务英语（附全套音频）_PPT（2023.9月更新） U12.ppt

跨境电子商务英语 人民邮电出版社 张强华 司爱侠 等 编著 Benefits of Data Analytics in E-commerce Business Unit 12 Contents New Words Abbreviations Phrases 参考译文 New Words New Words New Words Phrases Abbreviations Listening to Text A [1] First of all, you will need to realize that practically everything is done by computers today and that there is no need in denying this cool feature. 难句讲解 原 句 本句中，that practically everything is done by computers today and that there is no need in denying this cool feature是由and连接的两个并列句，作realize的宾语。there is no need in doing sth.的意思是“没有必要做某事”。 讲 解 [2] And finally, prescriptive data analytics is somewhat the peak of the mountain allowing businesses to make certain decisions based on predictions and possible outcomes. 难句讲解 原 句 本句中，allowing businesses to make certain decisions based on predictions and possible outcomes是一个现在分词短语，作定语，修饰和限定the peak of the mountain。based on是“根据，基于”。 讲 解 [3] If you are able to understand the behaviour of your customers, then it means that you are more likely to sell them the product they need. 难句讲解 原 句 本句中，If you are able to understand the behaviour of your customers是一个条件状语从句，修饰主句的谓语means。that you are more likely to sell them the product they need是一个宾语从句，作means的宾语。在该宾语从句中，they need是一个定语从句，修饰和限定the product。 讲 解 [4] Misunderstanding customers’ needs is the worst impression a business owner wants to leave because this is a straight road in sales decrease and because customer satisfaction is everything. 难句讲解 原 句 本句中，Misunderstanding customers’ needs是一个动名词短语，作主语。is the worst impression是系表结构作谓语。a business owner wants to leave是一个定语从句，修饰和限定the worst impression。because this is a straight road in sales decrease and because customer satisfaction is everything是由and连接的两个并列原因状语从句，修饰谓语。 讲 解 数据分析在电子商务业务中的优势 1.什么是数据分析？ 如今，头条新闻中往往闪耀着神秘的词语组合“数据分析”。科学家、业主和开发商都表现出了一种令人难以置信的能力，能够将这些话语转化为实际行动。 当我们谈论任何商业行业时，数据分析都是非常好。任何成功的中小型企业（SMB），当然还有任何大型企业，如果没有任何数据分析要获得成功是不可能的。 在本文中，我们将讨论电子商务的特定商机。 你想知道数据分析如何帮助你在电子商务领域获益？ 首先，你需要意识到，实际上一切