眼睫毛膏攻略10 8.pdfVIP

Eye is 2nd largest color segment worldwide with 27% of total $ Sales For Avon, Eye is the largest color segment, at 38% 3 3 Source: Euromonitor 12.18.12 Pulled: Euromonitor 12.18.12 2011 - Global Sales = 50.38B Eye 13,837.8 Face 18,886.8 Lip 12,082.9 Nail 5,571.6 Euromonitor for MASS Only – 1.2.13 2011- Global Total Color Mass Sales (by segment not available) = $34.6B GSAM: 12.18.12 Avon Total Color: 1.94B Gross Sales (Constant US$) COLOR FY 2011 EYE COLOR $737,129,874 FACE COLOR $513,152,119 LIP COLOR $554,994,396 NAIL COLOR $130,707,445 3 AC Eye had been outpacing the industry but has de-accelerated s e 2011, underperforming the industry growth rate Avon Global Eye ($mn) Industry Eye ($mn) Avon: Source GSAM 12.19.12, Gross Sales - Avon Color, Color Trend, Anew, in $mm 4 Industry Euromonitor – FY 2011 Fixed Exchange Rate, Total Eye Products, $mm The Sales Trends vs. the Industry Now AC Eye Category sales are currently up .6% for 2012, but are still lagging a bit behind industry 2012 growth projection of 3% Sales % Chg Vs. PY Projection 5 GSAM pull Dec 2012 – Avon total color sales up 1.1% for 2012 vs. 2011 Avon Eye color sales are up .6% for 2012 vs. 2011 5 AVON Corportate Tem te 2013