案例学生平谈话.pdf

“Bakugai”—New Buzzword bakugai (爆買い) a phenomenon which refers to how abundantly -almost ridiculously- visitors consume money when purchasing Japanese goods. Average Amount of Money Visitors Spent on Each Trip, 2014 Yen Total Expenditure For Shop Korea H.K. U.K. U.S.A. “I want all of these.” Main Reasons ’s • ’s Booming Economy results Booming in strong consumer spending. Economy Japanese •The main appeal of Japanese products’ products is their perceived Attractiveness superior quality and lower prices. Product-Safety • people ce trust in Scandals in Japanese products af series of product-safety scandals hina. Main Reasons •Yens slump to a seven-year low Japanese Yens U.S. dollar is broadening Slump the countrys appeal globally. Loosened Visa •Loosened visa requirements and a Requirements new tax- system for foreign Tax- System consumers are reasons as well. First-Rate Service Facile Payment Yen-RMB exchange rate, 2011-2015 Main Reasons •Yens slump to a seven-year low Japanese Yens