航空zb美航招聘网站介绍2010.pdfVIP

Importance of Airline Industry • The airline industry impacts people on a professional and al level – $100 billion market (1% of U.S. GDP) – Employs over 20 million people – Almost everyone has traveled by ne – Everyone ha periences to share about their travels Challenges in the Airline Industry Competition – Low-cost carriers Regulation – International carriers – Airport access – Security Capital-intensive Industry – Environmental – Big-bet decisions – Every $ counts Challenges Present Opportunities MBAs are needed to tackle these issues Finance ∙ Marketing ∙ Strategy ∙ Operations • The future of the industry provides the following opportunities as possible projects for MBAs: – Using game theory to determine competitor pricing and capacity adjustments – Adjustin work capacity while maintaining competitiveness and network effect benefits – MA Opportunities – Exploration of alliances to better position AA within the global industry – ysis of features that drive customer value and rease revenue opportunities Why the Airline Industry? Why American Airlines? Lifestyle American’s Competitive Advantages • Our competitive advantages lude: – Vas work • Every day, American operates approxima y 3,700 flights to 250 cities in 50 countries carrying 250,000 passengers and transporting almost four million pounds of cargo – Strong corporate base and relative revenue strength – cost reduction and productivity momentum – Leading allianc work geared toward business customer – World’s first and larges