助学实践部文件大一电子商务第5章.pdf

Learning Objectives In this chapter, you will learn about: • How businesses use the Inte to improve purchasing, logistics, and other support activities • Electronic data interchange and how it works • How businesses have moved some of their electronic data interchange operations to the Inte 2 Learning Objectives (cont’d.) • Supply chain management and how businesses are using Inte to improve it • Electronic market ces and portals that make purchase-sale negotiations easier and more efficient 3 Purchasing, Logistics, and Business Support Processes • Recap – Strategy issues arise when providing information to potential customers – Value chain model’s pri ctivities • Identify customers, market and sell, and deliver – Many business models for selling on the Web • Used in B2B merce • Apply to B2C merce 4 Purchasing, Logistics, and Business Support Processes (cont’d.) • Companies use electronic commerce to: – Improve purchasing and logistics – Improve all support activities – Provide potential cost reductions, business process improvements • Necessary characteristic: flexibility – Economic organizations evolving from hierarchical structures to new, more flexibl work structures • Reduced transaction cost through Inte and Web for business processes 5 Purchasing, Logistics, and Business