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Edison GTM Product PR
Program Owner: Coco Zhang @In Jessie Ren @Ogilvy
PO Period: 2015 Q3-Q4
POP Content
A POP information Page 3
B Program Overview-General Information Page 4
C Original Quotation for SC submission Page 5
D Actual cost breakdown Page 6
E Supporting s 19
F Attach 3rd Party 26
POP Information
1. PO Number:
2. PO# Creation Date: 09/20/2015
3. Vendor: H-line Ogilvy Communication .
Manpower Title Name Working day
Senior Account Executive Jessie Ren 15
Account Executive Nica Mao 15
Account Executive Assistant Carey Gao 10
4. Program Execution Date: Sep. 20, 2015 ~ Oct. 30, 2015
5. City: Beijing
6. Marketing Budget: RMB￥382,863
7. Actual cost: RMB￥382,863
8. Partners: N/A
9. Products solution: N/A
Program Overview-General Information
Executive summary:
- Summary: Recently several Edison-powered prototypes are about to go to
market. PR will pitch and cooperate with some print fashion and lifestyle media
outlets, showcasing versatile go-to-market products and highlighting In ’s
unique value and foresight on smart hardware. The target media outlets luding
, Bazaar Man Business and Efashion, etc.
- Objective:
Let In “walk” in fashion circle, and dial up the New In narrative
Label In Inside smart hardware products as cool, fun, relevant to people’s lives,
and make them approachable to elite groups
Support products to go to market by highlighting In Edison’s tech leadership
- ROI: Go beyond traditional media scop
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