概要写作微技能1：高度概括.ppt

概要写作微技能1：高度概括 简洁的同时，包括主要意思。 《考试说明》第五档第一条： 理解正确，涵盖全部要点。 * 案例 What appeals to customers? Obviously the quality of a product does, but visual image, an instantly recognizable logo, contributes a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company… Logo attracts customers a lot. * 段首主题句 例1：Both male and female are buying into the trend, but women are expected to do more shopping on the Internet than men. It seems women are now more attracted to the convenience of online shopping than they used to be. Average spending online this Christmas by women will rise to ￡240 (3360 yuan) compared to the slightly lower average of ￡233 (3262 yuan) for men. Women do more shopping (purchase) online than men. * 段首主题句 例2：The differences begin when fetuses (胎儿) are about sixteen weeks old, which can be seen in the action of children when they are very young. A boy would try to climb a barrier before him of push it down while a girl would attract help from others. These brain differences also explain the fact that more men take up jobs that require good spatial skills, while more women speech skills. The differences between sexes begin as early as fetuses are about sixteen weeks old. * 段首主题句 例3：Many researchers believe adults, especially parents and coaches, are main cause of too much aggression in children’s sports. They believe children copy aggressive adult behavior. This behavior is then further strengthened through both positive and negative feedback. Parents and coaches are powerful teachers because children usually look up to them… Many researchers believe adult behavior affects children greatly. * 段末主题句 例1：One victim of the online shopping boom is the UK high street. The average spending per person on the high street is only ￡197. 70% of Internet users are now buying their Christmas gifts online. Christmas trading can represent up to 60% of the business for some stores. Many companies a