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Chapter 15: Analysis of Qualitative DataSeventh EditionCopyright ?2011 by Pearson Education, Inc.All rights reserved.Social Research Methods:Qualitative and Quantitative Approaches by W. Lawrence NeumanThis multimedia product and its contents are protected under copyright law. The following are prohibited by law:Any public performance or display, including transmission of any image over a network;Preparation of any derivative work, including the extraction, inwhole or in part, of any images;Any rental, lease, or lending of the program.
Qualitative vs. Quantitative Data AnalysisCopyright ?2011 by Pearson Education, Inc.All rights reserved.SimilaritiesInferentialPublic method/processComparison is central– Strive to avoid errors, false conclusions, misleading inferencesDifferencesQuantitativeStandardized Analysis follows data collectionGenerally deductiveUse of statistical analysisQualitativeLess standardized Analysis as data is collectedGenerally inductive Use of nonstatistical analysis
Explanations and QualitativeDataCopyright ?2011 by Pearson Education, Inc.All rights reserved.Less abstract theory Rich in detail, sensitive to context, capable of showing complex processesEliminate an explanation Increase plausibility of explanation
ConceptualizationGrounded in dataCategories based on themesIdeas and evidence interdependentCoding DataOpen codingAxial codingSelective codingCopyright ?2011 by Pearson Education, Inc.All rights reserved.Coding and Concept Formation
Coding and Concept FormationAnalytic Memo WritingCopyright ?2011 by Pearson Education, Inc.All rights reserved.
Coding and Concept FormationOutcroppingCopyright ?2011 by Pearson Education, Inc.All rights reserved.
Analytic StrategiesCopyright ?2011 by Pearson Education, Inc.All rights reserved.
Ideal typesContrast contextAnalogiesAnalytic StrategiesCopyright ?2011 by Pearson Education, Inc.All rights reserved.
Analytic StrategiesSuccessive approximationCopyright ?2011 by Pearson Education, Inc.All rights reserv
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