某汽车公司的英文案例.pptx

Team members: 1 9 0 31 9 0 81 9 1 31 9 9 92 0 0 02 0 0 32 0 0 9 The History亨利·福特和T型车 Strategic leadershipAlan Mulally 艾伦· 穆拉里William Clay Ford 小威廉·克莱·福特 Lincoln 林肯 Some competitive threats to FordPowerful competitors in the U.S. Auto Market ·Suppliers Finance troubles for suppliers providing raw materials in the auto industry ·Customers Hash competition from the current surplus of dealerships has minimized profit marginsConsumers have access to more information from the Internet to compare products.Well-informed consumers directly negotiate the price with dealerships, which diminishes a salesperson’s tactical advantage. Additional competitive threatsThe improvement of public transportation via rail and busForeign automakers entered and established themslves in the United State and targeting a niche market Land Rover 路虎Truck Research and DevelopmentSafety Features Convenience Features 1.Safety Features ● Ford has been working to improve the safety features of its vehicles. In an effort to reduce the probability of a rollover, Ford developed Roll Stability Control for the Volvo XC90, Lincoln Navigator, Lincoln Aviator, Ford Explorer, Mercury Mountaineer, Ford Expedition, and For a E-Series vans.Additionally, Ford implemented what they call AdvanceTrac, which is designed to increase vehicle stability in emergency maneuver situations.● Ford-engineered safety features reduce the likelihood of serious injury or death in case of a collision.The safety canopy and “Intelligent Safety System” 2 .Convenience Features ●Cell phone for voice-activated dialing and hands-free operation, voice integration for GPS navigation, entertainment, climate control, retractable roof Terrain response system. Financial Condition Comparative Operating Margin, 1996 to present ●Ford’s declining economic performance can be attributed to two major factors, dwindling demand for its product and the rising cost of production and operational expenses.●Anoth