DEC：近63%的美国人驾车时都使用 OTA 收音机（EN）.pdfVIP

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2023-05-05 发布于北京
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DEC：近63%的美国人驾车时都使用 OTA 收音机（EN）.pdf

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MEDIA ON THE MOVE DEC What media options do Americans use in their cars, 2022 on mass transit, and in the air? EXCERPT OF FINDINGS 1 1 INTRODUCTION 2 The digital media revolution has been well documented. But most research deals with media use in static locations – the home, the office, or other place. How has the digital media revolution played out inside Americans’ modes of transport – the all-important car, as well as buses, trains, and airplanes? 3 Understanding electronic and digital media use while in transit is not a trivial issue. Americans drive almost an hour every day*, and they spend 55 minutes commuting (by any means) per workday** – either one a notable chunk of their day. And travel time is prime time for media and advertising to get focused, one-on-one time with viewers, listeners, and readers. */2019/02/think-youre-in-your-car-more-youre-right-americans-spend-70- billion-hours-behind-the-wheel/ **/advice/average-commute-time-statistics/ 4 The goals of this study: • What new media devices and services are in personal vehicles, and which are used by the driver and which by the passengers? • What new media devices and services are used by consumers on mass transit, such as planes, trains, subways, and buses? • What media devices and services do consumers want to see in hotels