跨国公司管理案例分析NoraSakari.pptxVIP

Nora-Sakari: A Proposed JV in MalaysiaMember：刘胤辰 但 佳 马洪基 秦叶钦第一页，共十七页。 The motivations of setting up JV？1.Nora would benefit from the JV in terms of technology transfer，the venture would pave the way for Sakari to acquire knowledge and gain access to the markets of South-east Asia. 2.It would be an invaluable opportunity for Nora to learn from the Finnish experience and emulate their success for Malaysia.The reason of Nora：第二页，共十七页。 3. Nora was interested in securing a share of the RM2 billion contract from TMB and more importantly, in acquiring the knowledge in switching technology from its partnership with a telecom MNC.4. SK33,a digital switching system that was based on an open architecture, which enabled the use of standard components, standard software development tools, and standard software languages (The advantage of SK33 which Nora need )第三页，共十七页。 The reason of Sakari1.The only reason of Sakari want to set up JV is imperative that Sakari establish its presence in this region to capture a share in the fixed network market.2. Some usual reason, the company will gain more profit and improve competitiveness in telecom industry. 第四页，共十七页。 The challenges facing by Nora and SakariThe challenges of Nora:1.Our Malay managers , however, were often influenced by their western counterparts, who tend to stress knowledge and mental capability and often forget the effectiveness of softer side of management which emphasizes relationships, sincerity and consistency.2.Nora is lack of relative technology. And because of its higher prices than Formula so that the contact is given to Formula. Then Nora lose large profit in Malaysia.第五页，共十七页。 The challenges of Sakari:1.Sakari is a relatively small player in fixed networks.2.Industry observes were critical of TMB’s decision to select Sakari and Alcatel. Sakari is perceived to be the least capable of supplying the necessary lines to meet TMB’s requirements, as it is alleged to be