2013年考研英语Text2阅读逐句分析.docx

2013年考研英语Text2阅读逐句分析 第一段 An old saying has it that half of all advertising?budgets are wasted—the trouble is, no one knows which half.?In the?internet?age,?at least?in theory, this?fraction?can be much reduced. By watching what people search for,?click on?and say online, companies can?aim?“behavioral” ads?at?those most likely to buy. 26. It is suggested in paragraph 1 that?“behavioral”?ads help?advertisers?to _______. [A] lower their operational costs （降低运营成本） [B] ease competition among themselves （缓和内部竞争） [C] avoid complaints from consumers （避免消费者投诉） [D] provide better online services （提供更好的在线服务） 单词词组搭配 budget?[?b?d??t]（出现7次）n.预算；v.把...编入预算；[僻义]adj.价格低廉的 fraction?[?fr?k?n]（出现2次）n.少量，部分，分数 In the....age（在....时代） at least （至少） click on（点击） aim at（针对） 本段翻译 常言道，一半的广告预算都被浪费了——问题是，没人知道是哪一半。在互联网时代，至少在理论上，被浪费掉的这部分能被大幅度减少。通过观察人们搜索的内容，点击的链接及在线的言论，企业可以针对那些最可能购买的人投放“行为”广告。 第二段 In the past couple of weeks a?quarrel?has?illustrated?the value to advertisers of such?fine-grained?information: Should advertisers?assume?that people are happy to be?tracked?and sent behavioral ads? Or should they have?explicit?permission? 单词搭配 quarrel?[?kwɑ?r?l]（出现2次）v/n.争吵，争论 illustrate?[??l?stre?t]（出现5次）v.阐明，举例说明 fine-grained?（合成词）adj.精准的 assume?[??su?m]（出现12次）v.假定，假设，承担，呈现，表露 track?[tr?k]（出现8次）n.小径轨道，声道；v.追踪 explicit?[?k?spl?s?t]（出现2次）adj.清楚的，明白的 本段翻译 在过去的几周里，一场争吵已经说明了这些精准的信息对广告商的价值；广告商是应该假定用户应该是乐于被追踪并被发送行为广告？还是应该获取用户的明确许可。 第三段 In December 2010 America’s Federal Trade Commission (FTC)?proposed?adding a “do not track” (DNT)?option?to internet browsers, so that users could tell advertisers that they did not want to be followed. Microsoft’s?Internet Explorer?and Apple’s Safari both offer DNT; Google’s Chrome is?due to do?so this year. In February the FTC and Digital Advertising?Alliance?(DAA) agreed that?the industry?would?get cracking on?responding to DNT requests. 27. “The industry” (Line 5, Para.3) refers to_______. [A] online advertisers （在线广告商） [B] e-commerce conductors （电子商务运营商） [C] digital infor