互联网经济背景下浙江省服装行业盈利能力问题研究.docxVIP

摘 要 随着时代的发展，中国的经济也在快速发展，科学技术也得到了重视，特别是互联网技术。互联网技术的快速发展，形成了一种新的经济活动，叫做互联网经济。随着互联网经济潮流的出现，人们的消费行为也发生了改变， 特别是互联网技术具有快速，便捷的优点，这个优点冲击着传统行业模式，特别是浙江省服装行业普遍出现盈利能力下降的问题。这说明浙江省服装行业传统的盈利模式不再适合互联网时代的发展，要进行转变。本文在此互联网经济背景下，以浙江省服装行业为对象，利用浙江省服装上市公司2016-2019年的数据对浙江省服装上市公司盈利能力进行分析，从营业利润率、销售毛利率、成本费用利润率、净资产收益率、存货周转率进行盈利能力分析；最终找出浙江省服装行业盈利能力存在的不足，提出改进策略和方法，提高盈利能力，达到利润最大化。 关键词：互联网经济，浙江省，服装行业，盈利能力，影响因素Abstract With the development of The Times, Chinas economy is also developing rapidly, and science and technology, especially Internet technology, have been attached great importance. The rapid development of Internet technology has formed a new economic activity, called Internet economy. With the emergence of the trend of Internet economy, peoples consumption behavior has also changed, especially the advantages of fast and convenient Internet technology, which impacts on the traditional industry model. In particular, the decline of profitability generally occurs in the garment industry in Zhejiang Province. This shows that the traditional profit model of the clothing industry in Zhejiang Province is no longer suitable for the development of the Internet era, and should be transformed. In this paper, under the background of the Internet economy, clothing industry in zhejiang province as an object, using the clothing of listed companies in zhejiang province in 2016-2019 data of zhejiang province clothing profitability analysis of listed companies, from the operating profit margin, sales, gross margin, cost, profit margin, return on net assets, inventory turnover profitability analysis; Finally find out the deficiencies of profitability of clothing industry in Zhejiang Province, put forward improvement strategies and methods, improve profitability, to achieve profit maximization. Key word: Internet Economy，Zhejiang Province，Garment Industry，Profitability，Factors Affecting The 1互联网经济与企业盈利能力 1.1互联网经济的概念 1.1.1概念 互联网经济是互联网产生的经济活动总称，是网络时代化新经济。许多经济活动都依赖互联网，许多贸易行为也在互联网上进行。 1.2.1盈利能力概念 盈利能力，在一定时期企业收获利润