跨境电子商务英语 Unit 11 讲稿教学教案.docxVIP

教学单元讲稿 一、 复习提问与上次课作业典型问题答疑 回顾第10单元客户服务的主要流程，导致亚马逊暂停服务的投诉类型以及如 何推广客户喜爱的退货政策。讲解每个小节的课后习题，特别是讨论题。 二、教学单元名称 第十一单元《跨境电商交易评估》 三、课程导入 以跨境电商买家和卖家评价常用的词汇及表达作为导入点，教授学生相关知 识点和基本概念；并启发学生思考如何获得五星好评，如何处理差评？从而开展 本章知识点和语言点的教学。 四、分析思路 本章节主要涉及到跨境电商交易评估的三个方面：一，如何产生更多五星好 评；二，如何处理顾客负面评价；三，何时发表评价。围绕这三方面的知识点， 对交易评价相关概念进行梳理的同时，贯穿对相关英语语言从词汇、短语到句法 应用等听、说、读、译的各类练习，以提高同学们的英语英语基本功底。 五、讲授内容 Part 1 Five-star Praise and FeedbackWarmine?up Circle the phrases that are new to you and look them up in the dictionary. Read them aloud and write down their Chinese meanings. positive review(5) customer review negative review(6) post reviews five star review(7) automated feedback high-rated review(8) malicious reviewListening No, it doesnt. It doesnt make it clear. SiiDDlementarv MaterialsExercises Tell whether each of the following statements is true (T) or false (F). T Its very important fbr buyers and sellers in the transaction to be able toevaluate the trustworthiness of their trading partner. T In practice, youd better buy form sellers with a feedback percentage above 99.0 percent. F Feedback scores are calculated as the total of positive ratings from unique trading partners. FExperienced buyers are more likely to cancel bids. T Other feedback factors to pay attention to when viewing buyer or sellerfeedback profiles include eBay Join Date, Individual Transaction Comments and Responses to Negatives. Listen to the following sentences and fill in the blanks. When a five-star review does come in, it is one of the greatest feelings in the world-a little recognition that your hard work is paying off. You should not just let that five-star rating sit on your page; you should take the time to reply and maintain the conversation with your happy customer. Let the customer know that you,ll be sharing their feedback with the rest of your staff一especially those who are named in the review itself. Online reviews play a significant role when it comes to customer conversions; people rely on them to discern whether you