物流专业英语整书设计配套教材课件完整版电子教案.ppt

;Logistics English 物流专业英语;Module Three The Practice of Logistics English Logistics Document ;Chapter Sixteen Business Letter; Lead in;　16.1 Introduction to Business Letters Writing a business letter takes planning. First of all, you must analyze your audience and determine your purpose. Whatever the aim, create your letter from these goals. Then you need to gather information, create an outline, write a draft, and revise it. 　　　Try to organize your letter logically. It should be clear and concise, with short sentences and simple words. Keep the letter to one page. Business people are busy and do not appreciate unnecessarily long letters.;　　　Dont ever forget to proof-read your letter. Check the spelling, particularly the name of the person and company. Minor errors in spelling, punctuation, and grammar hurt your credibility. Make sure that your letters look neat and tidy on the page. Sloppy appearance will detract from even a well-written letter. 　　　An important factor in the readability of a letter is the chosen font. The generally accepted font is Times New Roman, size 12, although other fonts such as Arial may be used. When choosing a font, always consider your audience. If you are writing to a conservative company, you may want to use Times New Roman.;　　　In most cases, the business letter will be the first impression that you make on someone. The way you write a letter and the etiquette you employ may have a significant impact on your success or failure in business. 　　　Before writing a business letter, we should learn about some basic knowledge about it, such as Principals of Business Letter-Writing, Parts of a Business Letter, Business Letter Format. Knowing these guidelines can make your letters more formal, which will leave a good first impression on your business partners.;16.2 Principals of Business Letter-Writing 　　　As to the wording of your business letters, there are six golden guidelines which must be observed in writing busines