OverviewofBusinessWriing英语英文版教学课件完整版电子教案.pptx

全 册 课 件 延迟符 OverviewofBusinessWriing英语英文版ppt课件（完整版） Unit One Overview of Business Writing Learning Objectives know the functions of business writing; distinguish business writing from academic writing; understand the style of business writing; identify the strategies to achieve an appropriate tone; develop business writing skills by reading samples. 1.1 Introduction Writing, as an important communication skill, is the primary basis upon which your work, your learning, and your intellect will be judged—in college, in the workplace, and in the community. Business writing is communicating for a business purpose — to get a job done. Business writing has three functions: to inform, to request or persuade, and to build goodwill. 1.2 Academic writing and business writing Business writing differs from academic writing in a certain way. See the following example ( What are the features?) As a third-year college student majoring in history who has already acquired a bit over ten thousand dollars in student loan debt, I find McPherson and Schapiro’s rejection of Clinton’s national service plan to be short-sighted and insensitive to the experiences of many college students who are struggling to put themselves through school only to face enormous financial burdens upon graduation. 1.3 Business writing style Style is how you express the content of your writing. Style may include punctuation, grammar, tone, length, organization, etc. It is generally accepted that good style in business writing is less formal, more friendly, and more personal than the style usually used for term papers. Different levels of style Feature Conversational style Business style Term paper style Formality Highly informal Conversational; sounds like a real person talking More formal than conversation would be Use of contractions Many contractions Conversational; sounds like a real person talking Few contractions, if any Pronouns Uses I, first- and second person pronouns Uses I, first