《跨境电商B2B操作实务》课程标准（中英文）.docx

PAGE 20 PAGE 《跨境电商B2B操作实务》 B2B Operation Practice of Cross-border E-commerce 课 程 标 准 Course Outline 《跨境电商B2B操作实务》课程标准 Course syllabus of B2B Operation Practice of Cross-border E-commerce 本大纲适用于中高职院校电子商务相关专业。建议开设80课时。 TOC \o "1-5" \h \z \u 14356 《跨境电商B2B操作实务》课程教学大纲 Course syllabus of B2B Operation Practice of Cross-border E-commerce 0 13539 一、课程的性质和目标 First, the nature and objectives of the course 4 660 二、授课对象及要求 Second, the teaching object and requirements 5 4368 三、课程的教学目标 Third, the teaching objectives of the course 6 29471 四、教学的内容与要求 Fourth, the content and requirements of teaching 14 2013 项目一 跨境电商概况 Overview of cross-border e-commerce of the project 14 11925 （一）教学要求 (A) Teaching requirements 14 2692 1. 知识要求 1. Knowledge requirements 15 18851 （二）重点与难点 (2) Key points and difficulties 16 2549 1. 重点 1. Focus 16 11423 2. 难点 2. Difficulties 16 17325 （三）课时分配 (3) allocation of class hours 16 17300 （四）教学内容 (4) Teaching content 17 28191 （五）综合实训 (5) Comprehensive training 17 17258 项目二 跨境电子商务平台认知 Project 2 cross-border electronic commerce Platform Cognition 17 2482 （一）教学要求 (A) Teaching requirements 17 21899 1. 知识要求 1. Knowledge requirements 18 608 （二）重点与难点 (2) Key points and difficulties 19 17781 1. 重点 1. Focus 19 28522 2．难点 2． difficulty 19 26649 （三）课时分配 (3) allocation of class hours 19 27093 （四）教学内容 (4) Teaching content 19 29433 （五）综合实训 (5) Comprehensive training 20 30586 项目三 国际站账户开通与管理 3. Opening and management of international station account of the project 20 26972 （一）教学要求 (A) Teaching requirements 20 14326 1. 知识点要求 1. Knowledge requirements 21 14363 （二）重点与难点 (2) Key points and difficulties 23 10686 1. 重点 1. Focus 23 7375 2. 难点 2. Difficulties 23 20764 （三）课时分配 (3) allocation of class hours 23 7013 （四）教学内容 (4) Teaching content 23 6123 （五）综合实训 (5) Comprehensive training 24 7526 项目四 旺铺装修 Project sistore decoration 24 13377 （一）教学要求 (A) Teaching requirements 24 28791 1. 知识点要求 1. Knowledge requireme