（高职）Unit 16：《外贸英语函电》课件.pptx

（高职）Unit 16：《外贸英语函电》ppt课件 21世纪精品教材 东北财经大学出版社 外贸英语函电 （第5版） 隋思忠 向荣 编 著 1 4 2 3 Unit 1　Modern Business Letters Unit 2　Establishing Business Relations Unit 3　Enquiry Unit 4　Firm Offer Non⁃Firm Offer 5 12 6 11 Unit 5　Counter⁃Offer Orders Unit 6　Confirmation Acceptance Unit 11　A Bill of Lading Unit 12　Insurance 15 13 14 Unit 13　Packing Unit 14　Complaints and Claims Unit 15　Flexible Trade 16 Unit 16　Electronic Commerce 8 7 Unit 7　A Sales Confirmation Unit 8　Payment Letters of Credit 9 Unit 9　Examination of an L/C 10 17 Unit 17 Transnational Corporations Unit 10　Shipment Contents Unit 16　 Electronic Commerce 点击添加文本 点击添加文本 点击添加文本 点击添加文本 The term electronic commerce is heard frequently in modern society.It is one of the most common business terms in use as we embark on the 21st century.So what exactly is E-commerce? It tends to mean different things to different people.Some people say its the application of advanced information technology to increase the effectiveness of the business relationship between trading partners； its the enablement of a business vision supported by advanced information technology to improve efficiency and effectiveness within the trading process； its a mix of business vision and enabling technology.Anyway it can be described as a process of buying and selling products，services，and information over computer networks including the Internet.The main methods of E-commerce remain the Internet and the World Wide Web，but the use of E-mail，fax and telephone orders is still prevalent. 点击添加文本 点击添加文本 点击添加文本 点击添加文本 E-commerce involves all sizes of transaction bases.As one would expect，E-commerce requires the digital transmission of transaction information.While transactions are conducted via electronic devices，they may be transported using either traditional physical shipping channels，such as a ground delivery service，or digital mechanisms，such as the download of a product from the Internet.The Internet provides access to an online global marketplace whi