2022年社交电子商务报告【英文版】.pdf

ADVANTAGE: CONSUMER EYE Issue 3 SOCIAL COMMERCE Through the lens of the consumer, this series will delve deeper into the issues, debates, and predictions of GroupM Services’ ADVANTAGE series, which invites industry experts to share their perspectives of media, data, and technology. We invite everyone to join the discussion on some of the macro level issues facing marketing today and how we can collectively “Make Advertising Work Better for People”. 1 SOCIAL COMMERCE In this edition, we look back on our recent ADVANTAGE video series covering the rise, role, and future of social commerce. While industry experts are unequivocal on the growth of social commerce, we look through the lens of the consumer to investigate key talking points on how social commerce can “Make Advertising Work Better for People”. We look at CLICK TO ACCESS RESOURCES this from three perspectives: INTEGRATING EXECUTING NURTURING SOCIAL SOCIAL SOCIAL COMMERCE COMMERCE COMMERCE 1 : INTEGRATING SOCIAL COMMERCE In the ADVANTAGE videos, the speakers illuminated the unique opportunities that social commerce delivers in expanding existing e-commerce capabilities and replicating certain physical commerce experiences. These advantages appear clearly when we observe from a consumer perspective, in particular, social commerces strengths in discovery and bridging the online gap to receiving purchase advice. Whi