高级商务英语教程全套教学课件汇总.ppt

Organization Structure Part I (Para. 1) “Creative destruction” becomes a trend again Part II (Para. 2-5) Some basic facts related to entrepreneurship Part III (Para. 6) Some various definitions of entrepreneurship Part IV (Para. 7-13) Five persistent misconceptions about entrepreneurship Part IV (Para. 11) Practical problems faced by entrepreneurs Please answer the following questions in listening 6.2 What do you think is the important factor that made Instagram succeed according to Mike Kriegar’s speech? What does it mean that “You can’t call yourself an entrepreneur. Somebody has to call you an entrepreneur”? Listening: Listen to the speech offered by Mike Kriegar, co-founder of Instagram, in which he shared their start-up experiences. Have you ever made a presentation in English? Why do you do it? How well did you do it? How do you prepare for a presentation with regard to content, delivery, and PowerPoint? What are the usual ways for you to start your presentation? A story, a joke, greeting, self-introduction, topic introduction. In a presentation “it is not WHAT you say but HOW you say it” is more important, do you agree, why? How do you end up a presentation? Do you summarize your points? Do you leave time for QA? Which part of the presentation do you personally find most difficult? How do you overcome the difficulty? Business English Skills: Making presentations (content, delivery, PPT) Task: As an RD department manager of InfantCare Inc., you and your team have recently developed a new infant incubator with proprietary technology that can satisfy Chinese market better at a lower price. Please make a presentation to the board of directors and persuade them to put the new medical equipment into test market and commercialization period. Tell them how much budget you need initially and for what purpose (pay attention to the 8 steps in new product development). Business English Skills: Making presentations (content, delivery, PPT) Case Study Taobao Writte