商务英语综合教程第四册教学课件（全）电子教案.ppt

Translate the following sentences 3. It’s the latest component in a public reinvention campaign that kicked off at the end of 2009 with Pizza Turnaround, which saw Domino’s acknowledging its bad reviews and setting about changing its recipe. 正是2009年底公开的行销活动的最新部分，见证了达美乐最糟糕的评价以及着手修改其配方的决心。 Translate the following sentences 4. Weiner says that the biggest lesson from Domino’s pizza turnaround is one that would apply at most big companies; as a brand you already know your biggest weakness, and no outsider needs to tell you what it is. 韦纳说 ，多美达比萨巨大的转变就是个最好的例子，大多数公司都可以借鉴；作为一个品牌你应该知道你最大的弱点，没有任何人会告诉你那是什么。 Translate the following sentences 5. There’s no magic in this, there’s no magic. 这里没有奇术，没有。 Unit 8 Branding Learning objectives By the end of the unit, you are supposed to: learn what branding is. promote the awareness of brand identity/creativity. know how to develop an effective brand image. Text 1. It’s More than a Logo Pre-reading questions: 1. Do you know some famous brands? What are they? 2. What is your favourite brand? Why? 3. In your opinion, what can a company benefit from a brand? Background Information About the Author Julie Chance is a strategic marketing consultant who provides a unique combination of consulting, coaching and training to help clients improve the return on their investment in marketing and promotional activities. For more information call 972-701-9311 or visit our website at . Be sure to sign up for our free newsletter and take our assessment to determine the strength of your marketing foundation while youre there. Background Information A branding agency A branding agency is a type of marketing agency which specializes in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients. Branding agencies may also handle advertising and other forms of promotion. As with advertising agencies, typical branding agency clients come from all sectors includ