Marketing Presentation 汉堡王营销分析.ppt

? Presentedby Revan,Jack,Steve12E 第一页，编辑于星期二：十七点 四十一分。 Burger King Business Name 第二页，编辑于星期二：十七点 四十一分。 Products Offered 01 Hamburgers 02 French Fries 03 Soft drinks milkshakes 04 Deserts 05 Chicken 06 Breakfast CROISSANT 第三页，编辑于星期二：十七点 四十一分。 Target Audience Hungry consumers Every age group from children to the elderly Hungry ones who want a meal Addicted to it / Fast food lovers Teens Adults Mainly focus on Teens and Adults Not that children and family appealing More “Mature” compared to Mcdonalds 第四页，编辑于星期二：十七点 四十一分。 How often do they buy these products? Children: seldom eat burger king (more kids can be seen in McDonalds) Teens and adults: 1 to 2 times a week, sometimes once a month Fast food Lovers: almost every day since they are addicted to it 25% 45% 65% 第五页，编辑于星期二：十七点 四十一分。 Products 1 Price 2 Placement 3 Can be found near, for example, offices or other working places For lunch, the workers usually eat Burger King since it is convenient. Have a large range of prices The quality of the burgers stands out among fast food restaurants. (When the price is the same) Tasty and all types of flavors of burgers Satisfy customers’ own interests Spicy, salty, sweet, different ingredients contained in the burger Benefits 第六页，编辑于星期二：十七点 四十一分。 KFC McDonalds 01 Starbucks 02 Subway 03 Similar Providers KFC, McDonalds offer burgers as main foods. Starbucks provide coffee mainly , some soft drinks Starbucks and Subway sell sandwiches, which are somewhat similar to a hamburger. 第七页，编辑于星期二：十七点 四十一分。 Comparison with competitors Quality of hamburgers 01 Unique high temperature barbecue method 02 More Ingredients and nutrition 03 Costumers willingness 04 第八页，编辑于星期二：十七点 四十一分。 Promotional Methods NO.1 NO.2 NO.3 NO.4 “Taste is King” (customers) High-quality Hamburgers Storefront design and inner arrangements Communication between regular new customers. 第九页，编辑于星期二：十七点 四十一分。 Effectiveness 80% It has a good public praise among the customers. Find Burger King in subway stat