Mcdonald麦当劳英文简介.ppt

International expansion Only serving 1% of the world’s population Growing dining-out market SWOT Analysis - Opportunities 第二十六页，编辑于星期三：四点 五十分。  CanyouimagineaworldwithouttheBigMac?OrHappyMeals?Luckily,backin1954,amannamedRayKrocdiscoveredasmallburgerrestaurantinCalifornia,andwrotethefirstpageoftheirhistory.Fromthathumblestartasasmallrestaurant,Theyhavebecomeoneoftheworldsleadingfoodserviceretailerin121countries,withmorethan34,000restaurantsservingnearly69millionpeopleeveryday. 第一页，编辑于星期三：四点 五十分。 ?is a term referring to the spreading of?McDonalds?restaurants throughout the world as the result of?globalization, and more generally to the effects of international McDonaldization of services and?commercialization?of goods as an element of globalization as a whole. McWorld 第二页，编辑于星期三：四点 五十分。 Directory The history Food of Mcdonald Operation stratagy The reason of Mcdonalds success The influence of Mcdonald 第三页，编辑于星期三：四点 五十分。 History 第四页，编辑于星期三：四点 五十分。 Ray Kroc 1902.01.14- 1983.01.14 A restaurant empire An overnight success at the age of 52. “I was overnight success all right, but 30 years is a long, long night.” 第五页，编辑于星期三：四点 五十分。 The company began in 1940 as a barbecue restaurant operated by The McDonald Brothers (Richard and Maurice McDonald) Their introduction of the Speedee Service System in 1948 furthered the principles of the modern?fast-food restaurant. 第六页，编辑于星期三：四点 五十分。 Ray Kroc‘s first ( April 1955) franchised(特许经营） restaurant in the chain, similar in style to the McDonald brothers 1953 franchised restaurants in Phoenix, Arizona and Downey, California ), Des Plaines, Illinois, USA. ?In 1961 Kroc bought out the McDonald brothers for $2.7 million, aiming at making McDonalds the number one fast-food chain in the country. This?corporate university was designed to instruct personnel employed by McDonalds in the various aspects of?restaurant management. More than 80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility 第七页