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CONSCIOUS ACTIONS
Highlights 2014
— WELCOME —
Conscious Actions
Highlights 2014
“At HM, we offer fashion
at great value – but not at
any price. We want to make
conscious choices easy and
accessible for everyone. That’s
why we keep working hard every
day to make our products and
the entire fashion industry
more sustainable – from the
cotton field to giving clothes
that you no longer want
or need a new life.”
Karl-Johan Persson, CEO,
HM Hennes Mauritz AB, Stockholm 2015
About HM
Conscious
At HM, it has been our idea from the
very beginning to make fashion and
quality accessible to everyone. Today,
sustainability is an increasingly important
part of this offer. We want to make
conscious choices in fashion attractive,
available and affordable to as many
people as possible. It’s not an easy job,
but one that we work hard to achieve
every day. This is why we have created
HM Conscious. With seven ambitious
commitments at its heart, this is the
name for everything we do for a more
sustain able fashion future. Hundreds
of what we call Conscious Actions – big
and small, short and long term – are
dedicated to putting these commitments
into practice. Our Conscious Exclusive
Collection, for example, is one of them
– yet there are many more.
Check out some of the highlights
on the following pages and more
at /conscious.
OUR SEVEN COMMITMENTS
1. Provide fashion for conscious customers
2. Choose and reward responsible partners
3. Be ethical
4. Be climate smart
5. Reduce, reuse, recycle
6. Use natural resources responsibly
7
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