如何写策划英文案.pptx

chapter 5 writing the plan ;4?????????? Market objectives 5?????????? Market strategies 6?????????? schedules 7?????????? sales promotion 8?????????? budgets 9 profit and loss account 10?????????? controls 11 update procedures Appendix1 ;guidelines;Introduction ; it was therefore felt by the sales and marketing director that we need to analysis our position in the market and prepare for growth to take advantage of the increased level of spending 花费by the industry.;Executive summary; The underlying assumption 背景on which the plan is based; The objectives of the plan; The timescale over which the plan will be implemented;; Although our total sales in the UK market have fallen ,our problem is ball球阀门 valves that we have only 10 percent market share. we currently have market share in water industry of 10 percent for filters 过滤器and 5 percent for valves . We believe that if economic conditions remain stable , we will be able to ;Gain market share in the expanding market . The objective of this plan is to achieve 10 percent growth in UK sale in the next three years, doubling our water industry market share for filters to 20 percent and doubling our market share for ball valves to 10 percent of the projected market in 2008; UK overall gross margins from 39 percent to 43 percent by 2008 This plan details 详细资料how this can be achieved with an investment投资 in personnel and resources , but without any major additional investment额外投资 in plant工厂 and machinery设备.; situation analysis;situation analysis ：assumptions; situation analysis： sales;Sales projection for the UK;situation analysis ：Strategic market;Presentation of sales by strategic market;situation analysis ：Key product;1-SWOT analysis for product –ballvalves;为公司、地区进行SWOT分析;:portfolio matrix of the EMC;situation analysis：key sales areas;Sales area 1;2-Valves sales by area;3-Key sales areas in 20x8;折线图;Key objectives;Strategies markets 2005;Marketing strategies ;＊ strategies relatin