护舒宝营销策划书 .pdf

女人更新 保护更新 女人更新 保护更新 营销策划书 一 前言 · ······························· ································ ···················· 第2 页 二 品牌简介 · ······························· ································ ·············· 第2 页 三 市场环境分析 · ······························· ································ ········ 第2 页 1 营销环境分析 ································ ································ · 第2 页 2 市场概况 · ······························· ································ ······· 第2 页 a 市场的规模································ ······························· 第2 页 b 市场的构成································ ······························· 第2 页 消费者分析 · ······························· ································ ··········· 第3 页 1 消费者的总体消费态度 · ······························· ······················ 第3 页 2 现有消费者分析 ································ ······························ 第3 页 3 潜在消费者 · ······························· ································ ···· 第3 页 4 消费者分析总结 ································ ······························ 第3 页 五 产品分析 · ······························· ································ ·············· 第3 页 1 清新瞬洁系列 ································ ································ · 第3 页 2 瞬洁系列 · ······························· ································ ······· 第4 页 3 超值系列 · ······························· ································ ······· 第4 页 4 护垫系列 · ······························· ································ ······· 第4 页 六 护舒宝的SWOT 分析 · ······························· ······························ 第5 页 a 优势································ ································ ········ 第5 页 b 劣势································ ································ ········ 第5 页