广告实战案例(奥迪).pptx

广告学 教程;广告实战案例Advertising Real Case ;超越 在顶峰之后一汽大众“奥迪A6”上市传播 Agency：上海灵狮广告有限公司;内敛的品牌个性+“车、人”辉映的传播形式; 奥迪在广告策略中遵循延续进取而内敛的品牌个性和“车、人”辉映的传播形式来突出产品的优势，更要映衬“人”的卓越，提出源自产品高于产品、与目标群共鸣的先进理念和思想为品牌主张，在传播上也达到高度，彰显优势姿态。;市场背景;;;;领导品牌 阻击追赶的最有效手段： 创新 （产品的创新 传播的传新）;;;We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese multinational companies. We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese multinational companies. ;;策略思考总结;传播执行规划;We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese multinational companies. We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese multinational companies. ;创意表现;;;;;广告效果;;完 The End;