- 1、本文档共5页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Introduction1.Globalizationoperations.is considered as a process of increasing involvment in international business经济学视角中的Macroculture large society.全球化 表现为不断增加的国际商务往来过程;2.:The term macroculture implies losing ethnic differences and forming one宏观文化 意味着种族差异的消逝和一个大社会的形成;3.Meltingpot means a sociocultural assimilation of people of differentbackgrounds andnationlities.熔炉 :不同背景和国籍的人们之间的社会文化的同化;4.Microcultures:cultures within cultures微观文化: 文化中的文化5.Interculturalcommunicationrefers to communicationbetween people whose culture
Introduction
1.
Globalization
operations.
is considered as a process of increasing involvment in international business
经济学视角中的
Macroculture large society.
全球化 表现为不断增加的国际商务往来过程;
2.
:The term macroculture implies losing ethnic differences and forming one
宏观文化 意味着种族差异的消逝和一个大社会的形成;
3.
Melting
pot means a sociocultural assimilation of people of different
backgrounds and
nationlities.
熔炉 :不同背景和国籍的人们之间的社会文化的同化;
4.
Microcultures:
cultures within cultures
微观文化: 文化中的文化
5.
Intercultural
communication
refers to communication
between people whose culture
perceptions and symbol systems are distinct enough to alter the communication event.
跨文化交际 : 指拥有不同文化认知和符号体系的人文之间进行的交际; Chapter 1
Culture is a learned set of shared interpretations about beliefs,values,and norms,which affect the behavior of a relatively large group of people.
文化 是习得的一套关于信仰,价值观,规范的公认的说明,这些信仰,价值观,规范对
相当大人类群体的行为产生影响;
6.
7.
Culture identity
refers to one’s sense of belonging to a particular culture or ethnic group.
文化身份 :指有意识地把自己归为某一特定文化或种族群体;
Subculture are formed by groups of people possessing characteristic traits that set apart and distinguish them from others within a larger society or dominant culture.
亚文化 :具有能在更大的一个社会范畴内或主流文化中使自己有别于他人的特点的人类
群体所形成的文化;
8.
9.
Subgroup
are groups with the dominant culture does not agree and with
which it has
communication problems.
亚群体 :与主流文化不一样,并与主流文化有交际障碍的交际群体;
Rules may refers to socially agreed-on behavior or to individual guidelines for beh
文档评论(0)