中美真人秀比较分析毕业设计.pdf

本科毕业设计（论文） 题目:中美真人秀节目比较分析 以 《极速前进》为例 教学单位： 新闻传媒系 专 业： 新闻学 姓 名： 刘茜阳 指导教师： 梁小凤 2015 年 5 月 摘要 近年来，真人秀电视节目在全球范围内蓬勃发展，美国的电视节目也 被引进到中国。作为不同意识形态支配下的电视媒介，中西方电视媒体对 明星表演型真人秀节目的制作在思想，营销，内容上面带有明显的差异性。 因此，如何借鉴西方电视节目使国内电视真人秀更加独具一格，显得非常 重要。 本论文通过学理比较和案例分析，揭示我国电视明星真人秀节目发展 的现状，并尝试提出一些借鉴和改善的方法，促进我国真人秀节目的良性 发展。论文中主要通过对这两档真人秀节目的节目定位，节目内容，思想 差异，包装营销等方面的比较，找出中美真人秀节目的差异及其原因所在， 对于我国真人秀节目将如何创新发展进行理性思考，提出具有可行性的意 见及建议。 关键词: 中美；真人秀节目；比较；策略 Abstract In recent years, reality television flourish in the global scope, TV programs have also been introduced to China in the United States. As different ideological domination of television media, Chinese and western television media to star performing type of reality TV show make in the thought, marketing, content with obvious differences. Therefore, how to draw lessons from western TV programs make domestic TV reality show more unique, it is very important. By comparing theoretical and case analysis, this paper reveals the reality TV star program development present situation, and try to offer some reference and improvement methods, promote the benign development of our countrys reality TV show. The thesis mainly based on the reality TV show orientation, content, ideological differences, packaging and marketing aspects of comparison, find out the difference and its reason of reality TV show, to our country reality TV show will be how to carry on the rational thinking, innovation and development of feasible Suggestions and opinions. Key words: China and the United States; Reali