中国媒体环境调查(NXPowerLite).pptx

Chinese Media– State Controlled or Freewheeling Tabloids?;China has been the world’s 3rd largest advertising market;Newspaper is theNo.1 choice of brand awareness and reputation building ;Lifestyle media are the beneficiary of the China development;Business media tend to more professional and aggressive;Television is king in China;Internet Portals is the first channel for the youth to get the information;Social media has become the most active channel for information sharing ;PR in the PRC;Fundamentals shared with the West;1;Case: Railway accident;2;3;Methodology in China;Profile of the key media;Newspaper;Newspaper; China Daily (中国日报) est. 1981, circ. 570,000 The leading English language daily in China, it is the most popular local newspaper among foreigners living in the PRC. Twenty years ago, China Daily was a dull litany of positive news about China and trite observations of foreign countries. Because it is published in English, it receives less scrutiny from censors, so in recent years its editors have significantly improved both print and web editions, and it has become a more compelling source of information about China and the world. MNCs and their PR representatives value its coverage of their business and events such as CEO visits, since headquarters can read the clippings without translation, but its local impact is not as high as Chinese language papers. ;Newspaper;Newspaper;Newspaper;Newspaper;Newspaper;Newswire;Business Media;Business Media;Business Media;Business Media;Business Media;Business Media;Lifestyle Media;Lifestyle Media;Lifestyle Media;Lifestyle Media;Lifestyle Media;Internet ;Internet ;Internet ;Internet ;TV station;TV station;TV station;TV station;TV station;TV station;Social media;Social media;Social media;Thank you!;9、有时候读书是一种巧妙地避开思考的方法。2月-212月-21Thursday, February 18, 2021 10、阅读一切好书如同和过去最杰出的人谈话。13:20:0313:20:0313:202/18/2021 1:20:03 PM 11、越是没有本领的就越加自命不凡。2月-2113:20:0313:20Feb-2118-Feb-21 12、越是无能的人，越喜欢挑剔别人的错儿。13:20:0313:20:0313:20Thur