宝洁的战略实施与系统控制.pptx

IMPLEMENTING STRATEGY CONTROL SYSTEMS AT PG宝洁的战略实施与系统控制;Agenda议程;Choice Cascade to Define the Choices选择级别以确定选择;Choice Cascade to Define the Choices选择级别以确定选择;Re-cap on lecture 1;HOMEWORK;HOMEWORK;Choice Cascade to Define the Choices;Implementing strategy 实施策略First: Understanding the customer第一：了解客户;Retail is still fragmentedShare of top 50 public companies, 19981998年零售业占有率前50家的企业;Energy能源; * Only disclosed deal considerations in excess of USD 25 million Source: Amdata; Thomson Financial Securities; McKinsey analysis;;Sweden瑞典;Now we know the customer…can we find a sweet spot?我们现在知道了客户我们可以找到一个最佳的方法？;Having the right capabilities有正确的能力;Global Ahold Customer Team OverviewAHOLD全球团队;Local Nordic Team北欧团队;Local Nordic Team – accountability北欧团队－职责;Control Systems控制系统;Reminder: OGSM提示：OGSM;PG Measures: e.g.Yes Aroma Launch宝洁的措施：;PG Measures: e.g.Yes Aroma Launch;FINANCIAL FIRM;Yes Aroma Launch;Volume Tracking;Volume Tracking;Yes Aroma Launch;Shares Tracking;Yes Aroma Launch;Sales Fundamentals Tracking;A note on competition;Possible Explanations;Yes Aroma Launch;Budget Tracking;FINANCIAL TRACKING Brand Profit Estimates Reconciliations;ACTION STEPS: 行动步骤E.g. September BPE例如9月的BPE;ACTION STEPS: ?行动步骤E.g. September BPE;PERFORMANCE TRACKINGAccountability;PERFORMANCE TRACKINGWork Development Plans执行追踪工作及发展计划;PERFORMANCE TRACKING;Did it work? YES CASE;SUMMARY:STRATEGY CONTROL SYSTEMS AT PG综述：战略与控制系统，在宝洁;SUMMARY:STRATEGY CONTROL SYSTEMS AT PG;QUESTIONS?问题;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。10月-2010月-20Saturday, October 31, 2020 10、人的志向通常和他们的能力成正比例。10:44:2010:44:2010:4410/31/2020 10:44:20 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。10月-2010:44:2010:44Oct-2031-Oct-20 12、越是无能的人，越喜欢挑剔别人的错儿。10:44:2010:44:2010:44Saturday, October 31, 2020 13、志不立，天下无可成之事。10月-2010月-2010:44:2010:44:20October 31, 2020 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of t