成长型混合式基金营销策划方案 《金融营销学》课程结课策划书.docxVIP

《金融营销学》课程结课策划书 成长型混合式基金营销策划方案 目 录 一、营销策划的目的................................................................................1 二、产品介绍............................................................................................2 （一）产品简介.........................................................................................2 （二）产品的特点....................................................................................2 三、营销环境分析....................................................................................3 （一）宏观环境分析................................................................................3 （二）微观环境分析................................................................................3 （三）SWOT分析.........................................................................................4 四、STP战略.............................................................................................8 （一）市场细分.......................................................................................8 （二）目标定位.......................................................................................8 （三）市场定位.......................................................................................9 五、4PS策略.............................................................................................10 （一）价格策略.......................................................................................11 （二）促销策略.......................................................................................12 （三）基金产品策略...............................................................................13 （四）渠道策略.......................................................................................13 六、预期目标及费用预算.......................................................................15 （一）定量目标.......................................................................................15 （二）定性目标......................................