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References 43
■■ One behavioral approach to asset pricing suggests that the discount rate used to
value an asset should include a sentiment risk premium.
■■ Behavioral portfolio theory suggests that portfolios are constructed in layers to
satisfy investor goals rather than to be mean–variance efficient.
■■ The behavioral life-cycle hypothesis suggests that people classify their assets
into non-fungible mental accounts and develop spending (current consumption)
and savings (future consumption) plans that, although not optimal, achieve
some balance between short-term gratification and long-term goals.
■■ The adaptive markets hypothesis, based on some principles of evolutionary
biology, suggests that the degree of market efficiency is related to environmen-
tal factors characterizing market ecology. These factors include the number of
competitors in the market, the magnitude of profit opportunities available, and
the adaptability of the market participants.
■■ By understanding investor behavior, it may be possible to construct investment
solutions that will be closer to the rational solution of traditional finance and,
because of adjustments reflecting behavioral insights, easier to accept and
remain committed to.
REFERENCES
Ball, R. 1978. “Anomalies in Relationships between Securities’ Fama, Eugene F., M. Jensen, L. Fisher, and R. Roll. 1969. “The
Yields and Yield-Surrogates.” Journal of Financial Economics , Adjustment of Stock Prices to New Information.” International
vol. 6:103–126. Economic Review, vol. 10, no. 1 (February):1–21.
Banz, R.W. 1981. “The Relationship between Return and Market Fama, Eugene F
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