全版高中英语北师大版必修4英语课文.ppt

some advertisements may suggest that buying a car can make you free. That is, they use the concept of freedom to sell the car. Other common ideas include happiness, wealth and success. In fact, in the world of advertisements, such content is as old as advertising itself. For many of todays advertisers, repeating old ideas is not a successful approach. They realise that it does not matter how attractive the idea linked with the product is ---most people know that the main purpose of the advertisement is making customers spend money. Instead, these advertisers look for other ways to make people notice their products. The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important in modern advertisements. Their aim is to create something that has never been seen before and is fascinating for people to look at. By doing this, they hope to make people forget that someone is trying to sell them something! However, not all advertising is about selling products and services for a profit. Some contemporary advertisements mainly aim to make contributions to society. There are public advertisements which encourage citizens to participate in improving their neighbourhood, protecting the environment, ;.; * and helping other people. Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. These advertisements have helped to increase public knowledge, which has made our society a better place for everyone. ;.; * A According to a research published by Leeds University yesterday, people dont mind bad language on television as long as it is not used in programmes watched by children. The study found there was “amazing agreement” about when bad language was serious and when it was not. Even a group of mothers agreed that a certain amount of bad language in the well-known film Pulp Fiction was “OK” because the di