集美大学 公关课件 chapter 5.pptVIP

Remember how fresh our flowers always are – picked and shipped from the grower? Remember our exceptional prices because we skip the middleman? Still want to enjoy and send the best and freshest at the lowest prices? Then why not say, “Yes, send me a full two dozen Assorted Roses, along with my FREE glass vase for the unbelievable price of only $29.99!” Sincerely, Bill Strauss, CEO Examples Application letter is also another form of persuasive writing. Read two application letters and tell the differences between them based on the theory mentioned above. 5.3.5 Organizing Employment Messages, Resume Writing  Read the book on p.200. And here is a sample of resume and pls adapt it according to the standards of different countries. 5.3.4 Organizing Reports Reports communicate a range of information—from straightforward, implicitly persuasive accounts for receptive audiences to complex, explicitly persuasive arguments for resistant audiences. Like other kinds of business communication, all reports are in some way persuasive, even though the persuasive elements may not be the primary purpose. In general, business reports can be categorized into three purposes: Reports that document progress, discussions, and actions provide the audience with up-to-date information for background or decision-making. Reports that investigate available options provide the audience with information for decision-making. Reports that evaluate personnel, objects, and practices assess impact or recommend changes. Chapter 5 Intercultural Business Writing 5.1 The importance of writing in ICBC Compared with listening, reading, or speaking, writing takes the least share of the business hours—around 9 percent. However, it takes a noticeable share in ICBC for 4 reasons. More accurate, convincing, economical and efficient Involve creative effort enhanced with the development of the technological revolution Challenging with communicating across cultures Important points To grasp the cultural co