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目录
小组成员：朱晨34 莫壮平47 刘为辉45
一、 摘要
公司概况·····································5
2. 宗旨·········································6
3. 优势 ········································6
1) 政府机构及社会组织合作支持···················7
2) 人才储备优势·································7
3) 行业优势·····································7
4. 竞争·········································8
5. 管理团队·····································8
6. 财务预计·····································8
1) 财务汇报·····································8
2) 资产负债表 ··································8
二、 创业环境分析·······························8
1. 宏观环境分析·································9
1) 人口因素·····································9
2) 经济因素·····································9
3) 法律政策因素·································9
4) 社会文化因素·································9
5) 技术环境因素·································10
2. 行业环境分析·································10
1) 行业竞争对手·································10
2) 顾客·········································10
3) 供应商·······································10
4) 替代品·······································10
3. SWOT分析···································10
1) 优势·········································10
2) 劣势·········································11
3) 机会·········································11
4) 威胁·········································11
三、 产品（服务）介绍···························11
1. 品牌调性·····································12
2. 产品的概念···································12
3. 产品的市场竞争力·····························12
4. 服务的市场前景预测···························12
5. 产品列表·····································13
1) 狗狗配种·····································13
2) 狗狗婚介·····································14
3) 狗狗美容·····································14
6. 服务宗旨·····································14
四、 营销策略···································15
1. 波特五力模型分析·····························15
2. 渠道流程 ····································15
3. 市场推广策划 ································16
1) 市场细分（S）···············
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