网络社群的信息传播机制---以QQ群为例.docxVIP

北京邮电大学本科毕业设计（论文） 网络社群的信息传播机制---以 QQ 群为例 摘 要 QQ 群为首的网络虚拟社群，一方面因其“一对多”的基本传播特征使其在公共信息传播中有着放大器的作用，另一方面又因其封闭性而使得其实际的放大效用难以评价。本文试图以 QQ 群为例，结合相关的 QQ 群中公共事务信息的传播案例来探讨网络虚拟社群中公共信息的传播机制，主要从包括信息的来源、内容、信息形态、传播特征、互动模式及影响范围等方面来做一些有益的分析讨论，进而试图归纳总结网络社群的信息传播机制，为网络社群的治理提供可能的现实依据。 关键词 网络社群 QQ 群 信息传播机制 1 北京邮电大学本科毕业设计（论文） Information dissemination mechanism of the Internet community---take QQ group as an example ABSTRACT group as the representative of the Internet community, on the one hand it has an amplification effect for the information transmission because of the basic communication features “one to many”, the other hand, it is difficult to evaluate the effective amplification effect as it’s closed nature. This article attempts to take QQ group as an example, combine with the case of information dissemination in the QQ group that related public affairs information, then have an useful discussion about information dissemination mechanism of the Internet community, mainly including information of resource, content, forms, features, interactive mode, influence and other aspects, and then try to summarize the information dissemination mechanism for the Internet community and provide some possible reality basis for the governance of Internet community. KEY WORDS Internet community QQ group information dissemination mechanism 2 北京邮电大学本科毕业设计（论文） 目 录 第一章 绪论 ............................................................... 1 1.1 研究背景 .......................................................... 1 1.1.1 中国网络普及率不断提高 ...................................... 1 1.1.2 网络社群迅猛发展 ............................................ 1 1.1.3 网络社群改变舆论格局 ........................................ 1 1.2 选题意义 .......................................................... 1 1.2.1 网络社群成为介入公共事务的重要工具 .......................... 2 1.2.2 网络社群需要规范治理 ........................................ 2 1.3 研究内容与研究方法 ................................................ 2 1.3.1 研究内容 .................................................... 2 1.3.2 研究方法 ...