HND 金融专业 GU 1 （第三篇， 第二部分）.doc

3 Case study report 3.1 Key factors After reading the case seriously, the couple’s personal and financial position can be concluded as follows. Personal information Alexander, who is 48 years old, set up a software company called Graphic Design Ltd with his friend James Emerson seven years ago. He is the Director and Chief Executive of the company. His wife Janet is aged 44 and works as Alexander’s assistant. They have three children, Adam, Sheila and Carina, aged 14, 10 and 3 respectively. This couple is too busy to look after their financial affairs, thus they want to make their savings and investments generate best returns and lower the risk of the investment. Financial information Alexander his wife Janet can draw a salary of ￡420,000 and ￡55,000 per annum respectively. Now, they have lived in a six-bedroom bungalow which is worth of ￡1.25 m for over six years. They have a property mortgage of ￡450,000 with only-interest repayment method .In addition, their expenditure are somewhat is high, because of the high tuition fees ￡3,000 for each child. Even, they want to expand their house at a cost of ￡300,000. However, due to the 20year’s endowment policy on the outstanding mortgage, they may suffer a shortfall on capital repayment. Therefore, they need to change some other mortgage methods to have a best return and lower interest and tax to release their repayment load. 3.2 Key financial needs of the customers As Alexander and Janet were busy, so that they do not have much time to do personal financial services. Therefore, their financial needs are mainly about suitable savings products, insurance products and borrowing methods. Savings products As mentioned in the case, apart from the expenditures on their children and lives, the couple still has some idle money to save in the bank. Apparently, they would like their savings being tax efficiency, best returns in interest and potential capital growth without risk. Individual protection needs Due to uncertain