毕业论文--SAP中小企业ERP产品研发策略的研究.doc

学位论文 SAP中小企业ERP产品研发策略的研究 PAGE 3 SAP中小企业ERP产品研发策略的研究 THE RESEARCH OF SAP ERP PRODUCT R&D STRETAGE ON SMB SOFTWARE MARKECT 学　　 校：　 学　　 院：　 专　　 业：　工商管理（MBA） 作　　 者：　 导　　 师：　 学　　 号：　 班　　 级：　 答辩日期：　2009年 月 日   SAP中小企业ERP产品研发策略的研究 摘 要 本文以研究世界上最大的ERP厂商SAP公司的中小企业ERP产品的研发策略为切入点，以波特竞争战略和凯洛格战略论中的B-C价值分析框架为理论基础对中小企业的ERP市场的特点和未来发展趋势作了较详细的分析，探讨了SAP将研发重心转向中小企业市场的原因，研究了SAP所采取的研发策略和有特点的管理举措并针对性地探讨了其中存在的一些问题，最后基于对SAP研发管理的经验总结，为国内参与ERP竞争的厂商研发战略选择和管理提出了一些可操作性的建议，比如说组织重组、营造与利益相关方的良好互动氛围或研发资源配置等。本文不仅是对业内领导企业SAP公司研发策略的研究归纳，还希望其中的一些研究成果可以对国内ERP厂商角逐中小企业ERP市场时的研发策略选择起到借鉴作用。 关键词：研发策略、ERP产品，中小企业，SAP THE RESEARCH OF SAP ERP PRODUCT R&D STRETAGE ON SMB SMB: An aberivation of Small & Medium sized Business SMB: An aberivation of Small & Medium sized Business ABSTRACT SAP, the lead vendor of global ERP market, was selected in this thesis as the object of study. In this thesis, based on Poter’s competitive strategy theory and the Kellogg strategy B-C value analysis architecture, the trend of ERP market developing in future years was addressed in detail and the reasons for the turning and shaping of SAP’s R&D strategic were thoroughly discussed, and at the end of the paper based on the summary of the R&D management experience from SAP, the operational suggestions to domestic challengers regarding R&D strategy selecting and management, such as organization restructuring, building good interaction with relevant parties or resource handling and so on, were also provided. This thesis is not only the summarizing of SAP’s R&D strategic and management experience, but hopefully could also be seen as a set of advices and recommendations for domestic ERP vendors when they consider to shape their own R&D strategic targeting on Small&Medium sized Business macket. KEY WORDS: R&D strategic, ERP products, SMB, SAP 目录 TOC \o "1-3" \h \z \u 目录 6 图表列表 8 第1章 绪论 9 1.1本文的研究内容和思路 9 1.2本文的研究意义 9 1.3 本文的理论准备 9 1.4 ERP市场的发展简述 11 1.4.1 ERP的历史沿革 11 1.4.2 ERP市场发展的30年 12 1.5 SAP公司发展概