宠物食品包装的“趣味性”设计（初稿有待修改）.doc

PAGE \* MERGEFORMAT 1 学士学位论文 题 目 宠物食品包装的“趣味性”设计 姓 名 学 号 专 业 平面设计 指导教师 职 称 二○一二年 月 宠物食品包装的“趣味性”设计 摘要: 包装的功能首先是保护商品，但由于商品对企业来说是为了销售而生产的，如果商品无法销售出去，那么包装的保护功能只能落个“虚设”。所以其美化商品、传递信息以及促进商品销售的功能也就极具重要性。同样宠物食品包装设计作为包装设计中的一部分，也需要注重包装的销售功能。由于宠物食品的特殊性在于使用者与购买者的相对分离，宠物食品的购买者为宠物的主人，因此，优秀的宠物食品包装设计除了解决、处理好设计中的几大基本元素以外，还要着重研究宠物主人的生理、心理特征。只有对宠物主人们这一特殊消费群体进行大量地研究和分析，才能设计出他们喜爱并接受的包装来。而这些系统的研究工作是一个优秀的设计师在进行包装设计前所需要思考的。 本文通过论述宠物对包装设计色彩、图形、造型和开启方式的反应程度的分析，试图达到揭示儿童食品包装这一特定设计领域的一些规律，研究并探索这些设计元素和趣味性之间的联系。 关键词： 宠物食品， 包装， 趣味性 Development and improvement of Chinas talent market Abstract: The function of packaging is to protect goods first, but because the goods of the enterprise is the production for sale, if the goods can not be sold, then the protection function can only be packing a dummy. So the beautification commodity, information and sales promotion function will be of great importance. The same pet food packaging design as part of the packaging design, also need to pay attention to packaging sales function. Because of the relative separation of pet food that users and buyers, buyers of pet food for pet owners, therefore, the pet food packaging design excellent addition to solve the handle design, the basic elements of several other physiological, psychological characteristics, but also focus on pet owners. Only a lot of research and analysis of pet owners as a special consumer groups, to design their love and accept the packaging. The research work of these systems is the thinking needs a good designer in the packaging design of the. This paper discusses the pet of packaging design color, graphics, modeling and analysis of open reaction mode, trying to reveal some rules of this specific field of children food packaging design, research and exploration between these design elements and interesting l