乔布斯的创新密码.ppt

Apple created an innovative retail experience by studying a company known for its customer experience—The Four Seasons. Apple Stores would attract shoppers not by moving boxes, but by “enriching lives.” The lesson—don’t move “product.” Enrich lives instead and watch your sales soar. * Principle Seven: Master the message. * You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter. Steve Jobs is considered one of the greatest corporate storytellers in the world because his presentations inform, educate and entertain. * There are no bullet points in a Steve Jobs presentation * Steve Jobs thinks visually about presenting ideas, products, and information. * In Apple’s design world, simplicity is the elimination of clutter. The same holds true for a Steve Jobs presentation. * Text and images are so much more interesting than bullet points alone. * One More Thing… Don’t let the bozos get you down * ?Imagine how one young man with big dreams must have felt when he heard the following.? ? Of course, these statements were all directed at one time or another to Steve Jobs. * ? ? * ? Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-taking and risk taking takes courage and a bit of craziness. See genius in your craziness. Believe in yourself and your vision and be prepared to constantly defend those beliefs. Only then will innovation be allowed to flourish and only then will you be able to lead an “insanely great” life. * * There are no bullet points in a Steve Jobs presentation Steve Jobs thinks visually about presenting ideas, products, and information. Simplicity: The Elimination of Clutter In Apple’s design world, simplicity is the elimination of clutter. The same holds true for a Steve Jobs presentation. Text and images are so much more interesting than bullet points alone. Don’t let the bozos get you down One more thing… “We don’t need you. You haven’t gotten through coll