广西华地工贸中心飞鹅商城平台竞争战略研究-工商管理专业论文.docxVIP

RESEARCH RESEARCH ON PLATFORM COMPET I T 1 0N STRATEGY FOR HUAD I I NDUSTRY AND TRADE CENTERS FLY I NG GEESE MALL ABSTRACT Platform IS a real or virtual space，which Call cause or contribute to transactions between both or all parties customers．Platform business model refers to that it can connect two(or more)specific groups，providing interactive mechanism for them to meet the demand of all groups，and the business model carl make a profit tactfully on the basis．Many companies will build and improve their own platform,treating it as an important strategy to obtain market competitive advantage．There are two reasons．Firstly，the platform is at the top of the industrial chain and in a favorable position in the competition,which Can command the world with great initiative．Once the platform operates successfully，it will be very profitable． Secondly，if the platform is operated properly，it call realize the situation of“all·win’’and “multi-win”．The longer the model be啦operated，the more valuable we can gain． Flying Geese Mall ofHuadi Industry and Trade Center selects the platform strategy as its future competitive strategy，on the basis of comprehensive analysis of the internal and external environment．Through the implementation of the platform competitive strategy， Flying Geese Mall Call connect merchants and consumers these two specific groups better， providing interactive mechanism for them to meet the demand of all groups，and on the basis the business model call make a profit tactfully，in order to achieve”win—win”strategic objective． Tms paper focuses on the strategic issues of Flying Geese Mall’S platform competition strategy．Tms paper includes the following contents．Firstly．we analysis the situation of Flying Geese Mall of Huadi Industry and Trade Center，opportunities and challenges，and discusses the necessity and feasibility of the implementation of Flying Geese Mall’S platform competition strategy．Secondly，we put forward specific measures for platform competition strate