信息化技术对酒店的影响研究.doc

. .. 信息化技术对酒店的影响研究 信息管理与信息系统 J信息0901 秦淋丽 摘 要 近年来，随着信息技术的快速发展和网络的普及化，我国网民人数和网络购物消费者的数目都有了巨大增长，信息化再次步入了高速发展阶段。信息化借助着信息技术这个平台为广大酒店提供了机遇，也提出了相应要求。酒店通过一些信息化网站利用信息技术来宣传自己的产品并吸引客户，提高市场份额，成为酒店的重要的营销手段。酒店把如何设计具有可用性的页面以吸引顾客并提高顾客搜索信息的效率为了酒店利用信息技术设计的核心问题。 本论文主要针对目前信息技术的发展，对人们的生活学习产生的巨大的形象，以及一些大中小型酒店是如何利用信息技术来提高酒店的营业额、管理信息系统、为酒店做宣传等等一系列的问题展开分析的。首先介绍了信息技术的发展背景，然后分析了酒店为了提高自己的的知名度利用信息技术在网站上设计广告所作出的努力，并从网页布局、导航、搜索引擎、表单设计、用户控制等方面可用性设计进行了探讨。最后，结合某连锁酒店实例进行分析，通过研究，进一步明确信息技术对酒店的发展起到的重要作用。 关键字：信息化，新型酒店，营销，管理； Abstract In recent years, with the rapid development of information technology and network became popular, the number of users and the network shopping the number of consumers have huge growth, e-commerce again into a high-speed development stage. The electronic commerce with the information technology the platform for the enterprise provide opportunities, but also put forward the corresponding requirements. Enterprise through some e-commerce sites use information technology to promote their products and attract customers, improve market share, become the important marketing tool of enterprise. The enterprise how to design the usable page to attract customers and improve the efficiency of the customer information to enterprise search using the information technology design of the core issues. This thesis mainly aiming at the development of the information technology, for the life of people learning has great image, as well as some big small and medium enterprise is how to utilize the information technology to improve enterprise turnover, management information system, for the enterprise to do propaganda and so on a series of problems of developing the analysis. Firstly introduces the background of the development of information technology, and then analyzes the enterprise in order to improve their awareness of the use of information technology in the website design advertising efforts, and from the web page layout, navigation, search engines, form design, use