跨文化交际案例分析Caseanalysis.ppt

Power Distance Index Country PDI IDV MAS UAI LTO Philippines 94 32 64 44 19 Egypt 80 38 52 68 Japan 54 46 95 92 80 United States 40 91 62 46 29 Germany 35 67 66 65 31 Austria 11 55 79 70 Germany has a 35.Compared to some countries where the power distance is very high (80) and Austria where it very low (11), Germany is in the middle. Germany does not have a large gap between the wealthy and the poor, but have a strong belief in equality for each citizen. Germans have the opportunity to rise in society. Individualism The United States can clearly been seen as individualistic (scoring a 91). The “American dream” is clearly a representation of this. This is the Americans’ hope for a better quality of life and a higher standard of living than their parents’. This belief is that anyone, regardless of their status can ‘pull up their boot straps’ and raise themselves from poverty. Masculinity Germany has a masculine culture with a 66 (Netherlands 14). Masculine traits include assertiveness, materialism/material success, self-centeredness, power, strength, and individual achievements. The United States scored a 62 on Hofstede’s scale. So these two cultures share, in terms of masculinity, similar values. Uncertainty avoidence Germans are not to keen on uncertainty, by planning everything carefully they try to avoid the uncertainty. In Germany there is a society that relies on rules, laws and regulations. Germany wants to reduce its risks to the minimum and proceed with changes step by step. A case Situation Li Hong is a new teacher in a middle school. One day, one of her Chinese colleague Yang Zhen introduces her to their middle-aged foreign teacher Maggy. Yang: Li Hong, this is Maggy, our English teacher from America. And Maggy, this is Li Hong, our new colleague. Li and Maggy: How do you do? Maggy: Your sweater is so smart. Li: Oh, it is only an old one