第五届宣城文房四宝之乡旅游节规划书.doc

WORD完美整理版 范文范例 参考指导 安徽职业技术学院 策划书 姓 名： 黄 郑 学 号： 2009292117 学科专业： 广告与会展 指导教师： 张 祎 设计时间： 2012年3月15日 目录 前言 第一章．中国宣城文房四宝之乡文化旅游节背景·····························5 第一节．相关介绍························································5 第二节．市场分析························································5 第三节．宣城宏观经济政策分析（2007年）···································6 第二章．中国宣城文房四宝之乡文化旅游节框架·····························7 第一节．基本内容························································7 第二节．文房四宝展品····················································7 第三节．文化旅游节的规模················································8 第四节．文化旅游节的定位················································8 第三章．中国宣城文房四宝之乡文化旅游节展会预算························8 第一节．费用····························································8 第二节．初步预算························································9 第四章．具体人员分工安排计划············································10 第一节．领导办公室·····················································10 第二节．策划小组·······················································10 第三节．会务组·························································10 第四节．招商专项小组···················································11 第五章．招展计划··················································11 第一节．招展对象·······················································11 第二节．制定详细的招展计划·············································11 第三节．展位的布置·····················································11 第四节．招展流程·······················································12 第六章．宣传推广··················································13 第七章、展台搭建及运输指南········································13 第一节.租赁服务·······················································13 第二节.注意事项························································17 第三节.搭建服务························································17 第四节.国内展品运输指南·································